Appies Malaysia 2021


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PETRONAS Primax 97 with Pro-Race PETRONAS Primax 97 with Pro-Race Launch
Pizza Hut How our Pizza Heart won the hearts of Malaysians
Prudential Malaysia PRUMy Medical Care - Critical Illness Doesn't Discriminate
RHB Bank Heart Baker: Love triumphs over taboos
Ribena Chinese New Year has to be like THIS
RTD Teh Tarik F&N Organises Mass Mamak Gathering - During Lockdown
Sime Darby Property Spotlight 8: Reverse Engineering Sales Funnel 
Tenaga Nasional Berhad Reviving Malaysian spirit through Voice of the Future
Texas Chicken Malaysia Texas Glazed Herb & Garlic
The Urological Cancer Trust Fund How we used toxic masculinity to save lives and RM2mil in PR value
Tiger Beer Tiger Street Food Virtual Festival
WONDA WONDA Defines A New Class
WonderDewi by CUCKOO UnMasking Goddesses with WonderDewi

Gold/Silver/Bronze trophy and MERIT Certificate winners in alphabetical order. 
Best of Best Special Winners and Best Presenter winners are decided from here.

About The Event

APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in Malaysia where Live Presentations meets Live Judging. Similar to TED Talks, APPIES is the chance for great presenters with outstanding work to show it off to some of Malaysia's most important industry leaders. This year's winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!

Submissions Deadline
7 May 2021
Announcement of Finalists
20 May 2021
Judging & Presentations
22 & 23 May 2021
2021 Winners Announcement
7 June 2021
Awards Night (with SOPs in place)
25 June 2021

Who Can Participate

Creative Brand/ Communications Agencies

Media Specialists/ Consultancies and Media Owners

Digital Companies

Marketing/ Brand & Consumer Services organisations


  • • All beverages, ie. beers, wines, soft drinks, water, etc.
    • Food items, ie. packaged foods, diet foods, confectionery, snacks and others.

  • • Detergents, paints, toiletries, over-the-counter drugs, remdies, beauty, personal care, healthcare, pharmaceuticals, wellness, etc.

  • • Campiagns that showcase religious/cultural festivals and landmark events like Merdeka Day Includes all forms of entertainment, eg. movies, TV shows, podcasts, events, E-sports, gaming, etc.

  • • Campaigns that drive the brand on social, search marketing, contextual, websites, email, podcasts, EDMs, gaming, E-sports, messaging platforms, mobile, etc.

  • • Campaigns that deploy Programmatic, AI, VR, AR, data-driven thinking, relevant apps, IoT, 5G, analytics, etc.

  • • Financial, retail, travel, airlines, tourism. fast-food, quick service, casual dining, telco products, medical, dental care, education, etc.
    • Includes businesses like E-Wallet, Tech & Business, business-to-business services, consultancy, courier, software/hardware management services, etc.

  • • Includes electronics and all home appliances, mobile devices, home entertainment, cameras, computers, washing machines, apparel, accessories, watches, luxury items, property, cars, motorcycles, gasoline, motor oil, tyres, batteries, etc.

  • • Includes customer service, digital relationships and UX, activation, CRM, loyalty programmes, influencer marketing, retail innovations, experiential marketing, social good, customer engagement, partnerships, sponsorships, promotions, etc.

  • • Campaigns by online retailers that use B2B, B2C, O2O (Offline to Online), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), etc. Includes related products like, e-hailing, e-deliveries, e-wallets, e-travel, etc.

  • • Path-breaking campaigns that utilise omni-channel platforms including innovative technologies, insights and ideas that elevate the brand to new levels of impactful marketing excellence.

  • • APPIES 2021 Rising Star Presenter of the Year (below 30)
    • APPIES 2021 Trailblazing Presenter of the Year (above 30)
    • APPIES 2021 Media Agency of the Year
    • APPIES 2021 Advertising Agency of the Year
    • APPIES 2021 Digital Agency of the Year
    • APPIES 2021 Production Company of the Year
    • APPIES 2021 Marketer of the Year


Council 1

Professor Harmandar Singh

APPIES Malaysia

Council 2

Goh Shu Fen

President - APPIES APAC
Advisor APPIES Malaysia
Principal - R3 AsiaPacific

Council 3

Adam Wee Abdullah

APPIES Malaysia Advisor


Head of Jury


Santharuban T. Sundaram

Advend Group of Companies
(Atlas Vending Pte Ltd)

Judges 1

Datuk Lai Shu Wei

Chief Marketing & Sales Officer
Sime Darby Property Berhad

Judges 2

Farhan Hafetz

Head of Group Marketing
FGV Holdings Berhad

Judges 3

Karen Ong

Senior Marketing Director

Judges 4

Shanti Jusnita Johari

Chief Marketing Officer
Telekom Malaysia

Judges 5

Nizam Sani

Chief Marketing & Comms Officer
Bank Rakyat

Judges 6

Phee Chat Chow

Executive Director, Marketing, Communications & Innovation
Nestle Malaysia & Singapore

Judges 7

Javed Jafri

Regional Head of Media & Digital

Judges 8

Eileene Chong

Head of Corp Comms, Sustainability & Brand

Judges 9

Spencer Lee


Judges 10

Roy Siew

Head Of Digital
Berjaya Sompo Insurance Berhad

Judges 11

Andrew Pinto

Head of Marketing

Judges 12

Renda Low

Marketing Director
Yeo Hiap Seng (Malaysia) Berhad

Judges 13

Eric Wong Wai Yuen

Chief Customer & Marketing Officer
Prudential Assurance Malaysia Berhad

Judges 14

Saki Goh

GM of Marketing
Wipro Unza Malaysia

Judges 15

Dato' Thomas Leong

Group Chief Strategy Officer
Sime Darby Berhad

Judges 16

Khairul Hisham

Group GM, Brand & Communications

Judges 17

Edmund Lee

GM of Marketing
Red Bull Malaysia

Judges 18

Ben Foo

Group CMO
Taylor's University

Judges 19

Fernie Jasmine Abdul Ghani

Head, Brand & Comms
Axiata Group Berhad

Judges 20

Emily Chong

Chief Marketing Officer
Pizza Hut Marketing

Judges 21

Sulin Lau

Regional Head of Country Marketing

Judges 23

Chan May Ling

Chief Marketing Officer
KFC Malaysia

Judges 24

Bernard Lee

Head Of Marketing Services
Digi Telecommunications

Judges 25

Linda Hassan

Group Chief Marketing Officer
Domino's Pizza Malaysia, Singapore & Cambodia

Judges 26

Jennifer Lee

Beverage Marketing Lead

Judges 27

Sutapa Bhattacharya

GM (Strategic Comms & Branding)

Judges 28

Mahmood Abdul Razak

Division Head (Group Strategic Comms)

Judges 29

Faye Yong

Marketing Director
Pernod Ricard

Judges 30

Melati Abdul Hai

Vice President/CMO
McDonald's Malaysia

Judges 31

Schrene Goh

EVP of Marketing
Pos Malaysia

Judges 32

Tai Kam Leong

Head of Branding and Partnerships

Judges 33

Andrew Yeoh

Head of Marketing
TIME dotCom Berhad

Judges 34

Abdul Sani Abdul Murad

Group CMO
RHB Bank Berhad

Judges 35

Hemanth Jayaraman

Marketing & Commercial
Moët Hennessy Diageo Malaysia


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