APPIES 2021 WINNERS
| CATEGORY | CAMPAIGN | BRAND | MARKETER | AGENCY |
|---|---|---|---|---|
| GOLD WINNERS | ||||
| Consumer & Business Services | Nando’s Re-Celebrate 2020 | Nando’s | Nando’s Malaysia | Fishermen Integrated |
| Consumer & Business Services | PRUMy Critical Care – Critical Illness Doesn’t Discriminate | Prudential Malaysia | Prudential Assurance Malaysia | Naga DDB Tribal |
| Customer Experience | F&N Organises Mass Mamak Gathering – During Lockdown. | RTD Teh Tarik | F&N Beverages Marketing | Invictus Blue Group |
| Digital & Social | How our Pizza Heart won the hearts of Malaysians | Pizza Hut | Pizza Hut Malaysia | Fishermen Integrated |
| Digital & Social | AIA Knows When You Are Sleeping, AIA Knows When You Are Awake | AIA | AIA Malaysia | Invictus Blue Group |
| Digital & Social | Jobs That Matter | JobStreet | SEEK Asia | ensemble worldwide |
| Digital & Social | Nando’s Re-Celebrate 2020 | Nando’s | Nando’s Malaysia | Fishermen Integrated |
| Non-Food FMCG | Nippon Paint Gets People “Listening” to Their Walls | Nippon Paint VirusGuard | Nippon Paint Malaysia | Astro Media Solutions |
| CATEGORY | CAMPAIGN | BRAND | MARKETER | AGENCY |
|---|---|---|---|---|
| SILVER WINNERS | ||||
| Adtech/Martech | Tiger Virtual Street Food Festival | Tiger Beer | Heineken Malaysia | Ministry XR |
| Adtech/Martech | AIA Knows When You Are Sleeping, AIA Knows When You Are Awake | AIA | AIA Malaysia | Invictus Blue Group |
| Consumer & Business Services | Jobs That Matter | JobStreet | SEEK Asia | ensemble worldwide |
| Customer Experience | How we used toxic masculinity to save lives and RM2mil in PR value. | The Urological Cancer Trust Fund | Universiti Malaya | Invictus Blue Group |
| Digital & Social | #BrosInterupted: Raising (BRO) Awareness (BRO) for Men’s (BRO) Health through (BRO) Self (BRO) Assessment | AIA | AIA Malaysia | Invictus Blue Group |
| Digital & Social | Reverse Engineering sales funnel to close RM 1.5Billion+ Property Sales | Spotlight 8 | Sime Darby Property | Invictus Blue Group |
| Festive & Entertainment | Grab CNY 2020: HUATever You Want, Grab Got. | Grab | Grab | Fishermen Integrated |
| Festive & Entertainment | Deklarasi Anak Malaysia | Tenaga Nasional Berhad | Tenaga Nasional Berhad | Noir by Entropia |
| Marketing Innovation | F&N Organises Mass Mamak Gathering – During Lockdown. | RTD Teh Tarik | F&N Beverages Marketing | Invictus Blue Group |
| Marketing Innovation | PETRONAS Primax 97 with Pro-Race Launch | PETRONAS Primax 97 with Pro-Race | PETRONAS Dagangan Berhad | PETRONAS Dagangan Berhad |
| Marketing Innovation | AIA Knows When You Are Sleeping, AIA Knows When You Are Awake | AIA | AIA Malaysia | Invictus Blue Group |
| CATEGORY | CAMPAIGN | BRAND | MARKETER | AGENCY |
|---|---|---|---|---|
| BRONZE WINNERS | ||||
| Consumer & Business Services | Boost ePenjana #KasiTambah | Boost | Boost | ADA Asia Malaysia |
| Customer Experience | TikTokable Mall | Ikano Centres, part of IKEA SEA | Ikano Centres, part of IKEA SEA | ensemble worldwide |
| Digital & Social | IPC Live Shopping Fiesta | IPC Shopping Centre | Ikano Corporation | IDOTYOU |
| Festive & Entertainment | Heart Baker: Love triumphs over taboos | RHB Bank | RHB Group | FCB Malaysia |
| Festive & Entertainment | MeReka Merdeka by Celcom | Celcom | Celcom Axiata Berhad | M&C Saatchi |
| Festive & Entertainment | #KitaDLL | Ikano Centres, part of IKEA SEA | Ikano Centres, part of IKEA SEA | ensemble worldwide |
| Food & Beverage | Chinese New Year has to be like THIS | Ribena | Suntory Beverage & Food Malaysia | Dentsu One |
| Food & Beverage | WONDA Defines A New Class | WONDA | Etika | Dentsu Malaysia |
| Marketing Innovation | Goodday Seleb-Raya: Malaysia’s First- Ever webAR 3D Celebrity Experience | Goodday | Etika Beverages | Noir by Entropia |
| Marketing Innovation | IPC Live Shopping Fiesta | IPC Shopping Centre | Ikano Corporation | IDOTYOU |
| Non-Food FMCG | Resolving Millennials’ Dilemma Through Bunga’s Secret Garden | Herbal Essences | Procter & Gamble | Astro Media Solutions |
| CATEGORY | CAMPAIGN | BRAND | MARKETER | AGENCY |
|---|---|---|---|---|
| CERTIFICATE OF EXCELLENCE (MERIT) | ||||
| Consumer & Business Services | MAE-ke It ONG | MAE by Maybank2u | Maybank | The Clan |
| Consumer & Business Services | How our Pizza Heart won the hearts of Malaysians | Pizza Hut | Pizza Hut Malaysia | Fishermen Integrated |
| Consumer & Business Services | Super Seram Sale | Ikano Centres | Ikano Centres, part of IKEA SEA | ensemble worldwide |
| Consumer & Business Services | Texas Glazed Herb & Garlic | Texas Chicken Malaysia | Envictus International Holdings Limited | MullenLowe S’ng & Partners |
| Digital & Social | Deklarasi Anak Malaysia | Tenaga Nasional Berhad | Tenaga Nasional Berhad | Noir by Entropia |
| E-Commerce | Bill Payment Reactivation | Boost | Boost | ADA Asia Malaysia |
| Non-Food FMCG | UnMasking Goddesses with WonderDewi | WonderDewi | WonderLab by CUCKOO International | Astro Media Solutions |
2021 BEST OF BEST WINNERS!
ADVERTISING AGENCY OF THE YEAR: Invictus Blue Group
MEDIA AGENCY OF THE YEAR: Astro Media Solutions
MARKETER OF THE YEAR: AIA Malaysia
Trailblazing Presenter of the Year: Wong Meng Lee (Nippon Paint)
Rising Star Presenter of the Year: Chong Wei Ling (Nando’s)
