About The Event
APPIES Malaysia is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. Despite hosting this event virtually due to the ongoing battle against COVID-19, this is the only event in Malaysia where Live Presentations meets Live Judging. Similar to TED Talks, APPIES is the chance for great presenters with outstanding work to show it off to some of Malaysia's most important industry leaders. This year's winners will receive Gold, Silver or Bronze trophies for 10 brand new categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Submissions Deadline
16 April 2021
Announcement of Finalists
20 May 2021
Judging & Presentations
22 & 23 May 2021
2021 Winners Announcement
24 May 2021
Awards Night (with SOPs in place)
25 June 2021
Who Can Participate
✓ Creative Brand/ Communications Agencies
✓ Media Specialists/ Consultancies and Media Owners
✓ Digital Companies
✓ Marketing/ Brand & Consumer Services organisations
Categories
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Best in Food & Beverage
• All beverages, ie. beers, wines, soft drinks, water, etc.
• Food items, ie. packaged foods, diet foods, confectionery, snacks and others. -
Best in Non-Food FMCG
• Detergents, paints, toiletries, over-the-counter drugs, remdies, beauty, personal care, healthcare, pharmaceuticals, wellness, etc.
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Best in Festive & Entertainment
• Campiagns that showcase religious/cultural festivals and landmark events like Merdeka Day Includes all forms of entertainment, eg. movies, TV shows, podcasts, events, E-sports, gaming, etc.
- Best in Digital & Social
• Campaigns that drive the brand on social, search marketing, contextual, websites, email, podcasts, EDMs, gaming, E-sports, messaging platforms, mobile, etc.
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Best in AdTech/MarTech
• Campaigns that deploy Programmatic, AI, VR, AR, data-driven thinking, relevant apps, IoT, 5G, analytics, etc.
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Best in Consumer & Business Services
• Financial, retail, travel, airlines, tourism. fast-food, quick service, casual dining, telco products, medical, dental care, education, etc.
• Includes businesses like E-Wallet, Tech & Business, business-to-business services, consultancy, courier, software/hardware management services, etc. -
Best in Consumer Durables
• Includes electronics and all home appliances, mobile devices, home entertainment, cameras, computers, washing machines, apparel, accessories, watches, luxury items, property, cars, motorcycles, gasoline, motor oil, tyres, batteries, etc.
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Best in Customer Experience
• Includes customer service, digital relationships and UX, activation, CRM, loyalty programmes, influencer marketing, retail innovations, experiential marketing, social good, customer engagement, partnerships, sponsorships, promotions, etc.
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Best in E-Commerce
• Campaigns by online retailers that use B2B, B2C, O2O (Offline to Online), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), etc. Includes related products like, e-hailing, e-deliveries, e-wallets, e-travel, etc.
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Best in Marketing Innovation
• Path-breaking campaigns that utilise omni-channel platforms including innovative technologies, insights and ideas that elevate the brand to new levels of impactful marketing excellence.
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SPECIAL CATEGORIES (no submissions required)
• APPIES 2021 Rising Star Presenter of the Year (below 30)
• APPIES 2021 Trailblazing Presenter of the Year (above 30)
• APPIES 2021 Media Agency of the Year
• APPIES 2021 Advertising Agency of the Year
• APPIES 2021 Digital Agency of the Year
• APPIES 2021 Production Company of the Year
• APPIES 2021 Marketer of the Year
APPIES MALAYSIA LEADERS

Professor Harmandar Singh
President
APPIES Malaysia

Goh Shu Fen
President - APPIES APAC
Advisor APPIES Malaysia
Principal - R3 AsiaPacific

Adam Wee Abdullah
Appies Malaysia Advisor
JUDGES

Datuk Lai Shu Wei
Chief Marketing & Sales Officer
Sime Darby Property Berhad

Farhan Hafetz
Head of Group Marketing
FGV Holdings Berhad

Karen Ong
Senior Marketing Director
Munchy's

Shanti Jusnita Johari
Chief Marketing Officer
Telekom Malaysia

Nizam Sani
Chief Marketing & Comms Officer
Bank Rakyat

Phee Chat Chow
Executive Director, Marketing, Communications & Innovation
Nestle Malaysia & Singapore

Javed Jafri
Regional Head of Media & Digital
Unilever

Eileene Chong
Head of Corp Comms, Sustainability & Brand
DHL

Spencer Lee
CEO
BIGLIFE

Roy Siew
Head Of Digital
Berjaya Sompo Insurance Berhad

Andrew Pinto
Head of Marketing
Mudah.my

Renda Low
VP, Marketing
Yeo Hiap Seng (Malaysia) Berhad

Eric Wong Wai Yuen
Chief Customer & Marketing Officer
Prudential Assurance Malaysia Berhad

Saki Goh
GM of Marketing
Wipro Unza Malaysia

Dato' Thomas Leong
Group Chief Strategy Officer
Sime Darby Berhad

Khairul Hisham
Group GM, Brand & Communications
PETRONAS

Edmund Lee
GM of Marketing
Red Bull Malaysia

Ben Foo
Group CMO
Taylor's University

Fernie Jasmine Abdul Ghani
Head, Brand & Comms
Axiata Group Berhad

Emily Chong
Chief Marketing Officer
Pizza Hut Marketing

Sulin Lau
Regional Head of Country Marketing
Grab

Liew Wai Fun
Head of Marketing
BIG Loyalty

Chan May Ling
Chief Marketing Officer
KFC Malaysia

Bernard Lee
Head Of Marketing Services
Digi Telecommunications

Linda Hassan
Group CMO
Domino's Malaysia & Singapore

Jennifer Lee
Beverage Marketing Lead
Pepsico

Sutapa Bhattacharya
GM (Strategic Comms & Branding)
TNB

Mahmood Abdul Razak
Division Head (Group Strategic Comms)
DRB-HICOM Berhad

Faye Yong
Marketing Director
Pernod Ricard

Melati Abdul Hai
Vice President/CMO
McDonald's Malaysia

Schrene Goh
EVP of Marketing
Pos Malaysia

Tai Kam Leong
Head of Branding and Partnerships
Maxis

Andrew Yeoh
Regional Head of Marketing & Innovation (Shopping Centre)
IKEA SEA

Abdul Sani Abdul Murad
Group CMO
RHB Bank Berhad

Hemanth Jayaraman
Marketing & Commercial
Moët Hennessy Diageo Malaysia
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60000 Kuala Lumpur, Malaysia.