Lum Chong Heng

Commercial Director
Citychemo Manufacturing Sdn Bhd

Lum has more than 30 years of experience under his belt. He is currently the Commercial Director with Citychemo Manufacturing Sdn Bhd. His portfolio includes brands like Bad Lab, Good Virtues Co, Summerie and Machine.

He is the key driver in brand marketing, events and sponsorship, public relations and product development in both local and overseas markets for the last 6 years. Prior to this, he was with SCA Hygiene (Vinda Group), where he was responsible for building Drypers and Libresse into leading brands. Drypers became the No.1 brand in the category overturning market leaders like Pampers and Libresse and also achieved No.1 status against category giants.

Lum lives by the motto of Differentiate or Die and that has been evident in the success of the brands he built from zero base to giant killers in the FMCG category. He inspires his team, his agency and business partners with his strong belief in creativity and by challenging norms, couple that with his business acumen and strategic foresight, he is truly a champion.

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