Diana Wong

Head of Marketing - Bata Primavera
Bata Malaysia Sdn Bhd

Diana Wong is the head of marketing at Bata Malaysia, where she heads the total marketing portfolio, including branding, advertising, promotions, digital strategy, loyalty programme and public relations.

Before joining Bata, she was the senior marketing manager for Hush Puppies Footwear, where she drove the expansion of the Hush Puppies brand in Malaysia from 29 stores in 2008 to 71 stores in 2017 and achieved a record turnover in 2016.

She first honed her retail marketing skills at the Melium Group, one of the leading retailers of luxury fashion brands in Malaysia. Her greatest strengths are her leadership and drive for innovation. She holds a bachelor’s degree (honours) in marketing administration from the University of Northumbria Newcastle. In her free time, she is an avid badminton player and goes in search of new experiences through travel.

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