As a one time budding TV host, this part-time singer wannabe is now the full-time chief storyteller as the head of marketing services at Digi where he oversees integrated brand and marketing communications.

Having started his career in advertising, he has worked on some of the most iconic brands across the region in Singapore, Indonesia & Malaysia. He is known to be a passionate marketer who is at ease with complex brand strategies as well as implementing agile cross-platform marketing campaigns. This seasoned marketer is also a serial winner at international creative and marketing effectiveness award shows.