The APPIES Malaysia 2018

On April 16th & 17th at the EASTIN Hotel, all 50 shortlisted campaigns will be presented in a 25-mins interactive format comprising of a 4-minute intro reel, 6-minute oral presentation, and questions from the judges and audience.

ARE YOU SITTING ON A GREAT BRAND STORY?

There’s a lot that goes into shaping a brand. If you’ve got a unique marketing success story, now it’s time to tell it: the region’s top brands are coming together to see who has Malaysia most effective marketing campaigns.

To make sure your brand story gets the recognition it deserves, send in your campaign now. Download the forms from this page.

We look forward to reading your brand story.

WHO SHOULD PARTICIPATE

Agencies

Showcase your talents to award-winning campaigns to an audience that comprises the who’s who of advertising. Intrigue your peers, clients and prospects as you bring them into your world, and showcase the methods behind the genius. 

At the same time, embrace this opportunity to learn from peers and fella industry movers. Expand your horizons as the best minds in Malaysia share invaluable market know-how. Discover what campaigns work in various regions and uncover the reasons why. 

Take your skills to the next level in 2 eventful days.

Corporates

Encourage your creative agency to present your campaign to the world and increase the visibility of your campaign manifold. 

Better yet, share the stage and co-present your campaign, relating the creative process, campaign results and demonstrating how client-agency synergy can create spectacular marketing results.

CATEGORIES

The 50 selected marketing campaigns will cover a broad range of 6 product/service categories that include the following.

Consumer Durables

The items in this category include electronics and appliances (such as televisions, computers, sound systems, software), as well as property, clothing, accessories, luxury items, personal transportation (cars, motorcycles).

Consumer Services

This encompasses all consumer-directed services, including financial, retail, travel (air travel, railways), tourism (hotels, theme parks), dining, telecommunication, medical, education and entertainment-related services.

Food and Beverage (F&B)

This category comprises all beverages (alcoholic and non-alcoholic), including beers, wines, soft drinks, water, etc. It also includes all food items, such as packaged foods, diet foods, confectionery, snacks and others.

Non-Food FMCG

Here, the category incorporates all fast moving consumer goods (non-food items), such as personal care products, medicines, remedies, health and wellness items, household consumables (detergents, paint) and tobacco-based products.

Business Services

The business services category entails all business-to-business services, consultancy services, courier, document, software/hardware management services, and more.

Government, Cultural, Social and Environmental Campaigns

Campaigns in this category have taken on governmental, cultural, social and environmental campaigns to promote awareness/preservation. This category also includes pro-bono campaigns executed for non-profit organisations.

Submission and Admission Fees

Campaign Submission Fees

The submission fees for each campaign is RM900 per entry.

APPIES Malaysia Marketing Congress Admission Fees

Admission Fee for the 2-day APPIES Malaysia Marketing Congress is RM2000 per person (HRDF-Claimable).

Admission fees will be waived for any individual who has been selected to present their campaign at APPIES Malaysia 2018 for an ample duration of their presentation. The admission ticket will be issued in that presenter’s name and is non-transferrable.

Eligibility Dates of Campaign being Entered

Campaign entries must have run in Malaysia between April 2017 – May 2018.

Deadline

6th June 2018

All entries are to be submitted to ham@adoimagazine.com via file transfer protocol.

Showcasing Your Entry

All submitted campaigns will be vetted by the APPIES Malaysia 2018 jury, who will select the top 35 campaigns based on fulfilment of entry criteria, and marketing results.

The APPIES Malaysia 2018 jury is the industry’s only panel that is solely comprised of top marketing professionals from various client organisations, ensuring an independent, quality-focused selection process.


Campaign Submission

To enter your campaign for presentation at the APPIES Malaysia 2018, you are required to submit the following to the Sledgehammer Communication.

A 4-minute video (.mov or .avi)

This must include at least one example of any creative material discussed in your written submission form. Include your agency name and results (if available).

All videos must show full-length commercials (if applicable) unless editing is required to compile an accurate and relevant representation of our campaign through additional communication touchpoints (e.g. Events, guerrilla marketing activities, etc).

The use of voiceovers or text to better explain your edited work is acceptable. Any print materials featured on the video must also be submitted separately.

1-page written submission (hard copy)

This written entry story should demonstrate how your marketing campaign work has generated strong results, detailing the challenges of your competitive environment, your campaign objectives and providing supportive evidence of positive results. (Download the submission form from the APPIES Malaysia 2018 website: www.appies.com.my)

1 image that best represents your campaign (.jpg, 300dpi), and a 100 word campaign synopsis for publication purposes

1 picture of your presenter (high resolution, jpg, 300dpi) and a short presenter biography (maximum of 150 words for publication purposes)

List of credits for all primary strategic and creative partners who assisted in the success of your campaign


Awards

Trophies will be awarded to the most outstanding marketing campaigns presented at APPIES Malaysia 2018 and also to the best presenters.


Mode of Submission
Online

Digital portions of entries are to be submitted via a File Transfer service (such as sendspace, yousendit.com, or other FTP channels). Include the link to your submission materials in your hard copy submission(s). Include the link to your submission materials in your hard copy submission(s).


Submission Deadline

We have extended the deadline and entry forms can be submitted by 6th June 2018

All entries are to be submitted to ham@adoimagazine.com via file transfer protocol.

APPIES Campaign Presentation

If your campaign is selected for presentation at APPIES Malaysia 2018, the required campaign presentation format is as follows:

4-minute video substantiating the overall coverage of the marketing campaign

6-minute oral presentation for the presenter to convince both judges and audience of how this campaign represents the Gold Standard in Malaysian marketing

15-minute Q&A section where the presenter may respond to audience questions

The spirit of the APPIES Malaysia 2018 is knowledge sharing and learning. Presenters are encouraged to relate their own learning experiences when responding to the audience in the Q&A segment.

Marketing Campaign Creative Materials

All creative materials including the 4-min video are considered the property of the APPIES Malaysia 2018 and will not be returned. The APPIES Malaysia 2018 organiser is granted the right to make copies of selected creative materials and video for education and publicity purposes.

100 Word Summary

The submitted 100 word campaign synopsis will be used in the APPIES Malaysia 2018 publication and website for promotional purposes in the event that your submission is selected for presentation.

NB: All partner websites and promotional platforms are pre-approved by the organisers of the APPIES Malaysia 2018. Publication will be at the sole discretion of the APPIES Malaysia 2018.

Appies Entry Guide

Guidelines For Entrants

The APPIES Malaysia 2018 are a part of the Marketing Congress. They are not an independent awards program. Our objective is to establish a gold standard of effective presentation in each category. Thus, we require detailed information regarding the conceptualization, implementation, and evaluation of each campaign submitted. Remember, your campaign synopsis must be under 100 words, so make it count.

Media Spend Expenditure

Media spending is extremely relevant to gauging a campaign’s overall success. Please indicate media expenditures based on one of the following categories:

  • Under RM150,000
  • RM150,000 – RM500,000
  • RM500,000 – RM1,000,000
  • RM1,000,000 – RM2,000,000
  • RM2,000,000 – RM5,000,000
  • RM5,000,000 – RM8,000,000
  • RM8,000,000 and over
Communication Touch Points

Indicate the communication touch points used in your campaign. In your written case and four-minute show reel, detail examples of how each touch point was integral to the success of the campaign.

  • TV
  • Radio
  • Print
  • Direct Mail/Email
  • PR
  • Events
  • Packaging
  • Product Design
  • Cinema
  • Interactive
  • OOH
  • Branded Content
  • Sponsorship
  • Retail Experience
  • Guerrilla
  • Consumer Involvement
  • Digital
Additional Marketing Efforts

Please describe how various marketing efforts were initiated, and what effect they had on your campaign’s marketing strategies and results.

  • Price Points
  • Sampling
  • Channel/Trade
  • Others
Written Entry

In one page (of font size 12 text or smaller), describe the core idea, difficulties faced, and results of your campaign. Provide quantifiable data to make your business case compelling. Key is to be Relevant and Succint.

The Business Challenge

This section frames the difficulty/opportunity facing your product/service in the marketplace and what you are trying to achieve through the marketing communications strategy.

  • Provide a brief nature, function and role of your product/service
  • Objectives – This should be quantifiable, be it a shift in perceptions, attitudes or behaviours. Provide pre-campaign benchmarks
  • Business context – Include any relevant regulatory, competitive, or product/service-related challenges you overcame to achieve your campaign’s goals

The Big Idea

In this section, distil your marketing campaign’s core idea, and described how it was brought to life.

The Core Idea

This is not a tagline, nor a description of execution. It is a distillation of the core concept, your source of inspiration which could be a combination of brand, consumer and channel insight. It is best summarised in one sentence.

The Communication Strategy

Describe how the core idea was brought to life, and provide a rationale for your choice of communications touch points.

The Results

No fluff, no testimonials. Just what matters most - the results. Be clear about the return on investment, the results metrics and how they are attributed to the marketing strategy/tactics deployed.

Demonstrate how your campaign delivered on:
  • Campaign targets
  • Business targets
  • Qualitative results (that may be more difficult to quantify) such as competitive reactions, awards and publicity garnered
Video Submission

You will need to submit a creative showreel of not more than 4 minutes showcasing your campaign. Include examples of any creative materials discussed in your written submission. Any videos submitted after entry deadline will not be accepted. Any request on update of new videos on the day of the presentation will +not be accepted+.

Live Presentation (4-6-15 Unique Format)

All finalists will be required to send a representation to present the campaign to a live judging panel. The format of the live presentation will cover the following content in the sequence listed:

  • Campaign Video (up to 4 minutes) – Screening of campaign video
  • Presentation (up to 6 minutes) – A presentation of the business issue/challenge, strategy, creative idea/execution and the results (demonstrating how the marketing communications contributed to results of the campaign)
  • Question & Answer (up to 15 minutes) – The live judging panel and audience will be invited to pose questions relating to the campaign. (Presenters are encouraged to pre-empt questions and prepare beforehand so that they could have the necessary campaign information if queried)
Category

You are to select a category that best suits your campaign.

Consumer Durables

The items in this category include electronics and appliances (such as televisions, computers, sound systems, software), as well as property, clothing, accessories, luxury items, personal transportation (cars, motorcycles).

Consumer Services

This encompasses all consumer-directed services, including financial, retail, travel (air travel, railways), tourism (hotels, theme parks), dining, telecommunication, medical, education and entertainment-related services.

Food and Beverage (F&B)

This category comprises all beverages (alcoholic and non-alcoholic), including beers, wines, soft drinks, water, etc. It also includes all food items, such as packaged foods, diet foods, confectionery, snacks and others.

Non-Food FMCG

Here, the category incorporates all fast moving consumer goods (non-food items), such as personal care products, medicines, remedies, health and wellness items, household consumables (detergents, paint) and tobacco-based products.

Business Services

The business services category entails all business-to-business services, consultancy services, courier, document, software/hardware management services, and more.

Government, Cultural, Social and Environmental Campaigns

Campaigns in this category have taken on governmental, cultural, social and environmental campaigns to promote awareness/preservation. This category also includes pro-bono campaigns executed for non-profit organisations.

Campaign Submission Fees

Submission fees for the marketing campaign is RM900 per entry.

APPIES Malaysia 2018 Admission Fees

The admission fee for the 2-day Asia Pacific Marketing Congress is RM2000 per person. Please check for more details on Registration Page

Waiver of admission fees: Admission fees will be waived for any individual who has been selected to present their campaign at the APPIES Malaysia 2018. The admission ticket will be issued in that presenter’s name (only) and is non-transferrable.

Eligibility Dates Of Campaign Being Entered

Campaign entries must have run between April 2016 – May 2018.

Submission Format & Deadline

All entries are to be submitted to ham@adoimagazine.com via file transfer protocol (FTP) by 6th June 2018.

Publishing Policy

Please review publishing policy document.

Appies Entry Form