The APPIES Malaysia 2018

See the story behind Malaysia's most successful brands

More than 50 cases, facing off in a live 4-6-15 live presentation and judging format that has received industry wide endorsement.

APPIES Malaysia Leaders

  • Goh Shu Fen
    Professor Harmandar Singh

    APPIES Malaysia

  • Goh Shu Fen
    Goh Shu Fen

    Advisor APPIES Malaysia
    Principal- R3 AsiaPacific

  • Rakesh Mohan

    Chief Judge APPIES Malaysia 2017
    Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos

  • Adam Wee Abdullah

    Advisor APPIES Malaysia
    Group Chief Marketing Officer & Group Chief Customer Experience Officer, CIMB Group

President's Message

Following a nine-year track record in Singapore, the highly acclaimed APPIES – the annual festival showcasing the best ideas in marketing across Asia – is back with its second Malaysian edition.

APPIES Malaysia is hosting a two-day Marketing Congress and Awards event on July 6th & 7th, 2017 at the Eastin Hotel in Petaling Jaya!

Recognising and celebrating the most brilliant and inspirational ideas in marketing communications. APPIES Malaysia is an annual festival of the best marketing ideas. Held over two days, it is organised by MARKETING magazine.

What also sets The APPIES apart from other events is that each featured campaign is presented Live by the brand marketers and campaign creators themselves before a panel of judges and an industry audience. Only outstanding campaigns that have a unique marketing success story will go on to win the APPIES Gold or Silver trophies."

"The APPIES goes beyond conventional award programmes, providing a leading knowledge-exchange platform as it includes special events such as Keynote Sessions sessions on relevant industry topics," says Ms Goh Shu Fen, President of the Institute of Advertising Singapore (IAS), the people behind APPIES Asia. She is also Advisor of APPIES Malaysia and Principal of R3 Asia Pacific.

Known as the "TED of Marketing", campaign entries will be presented by their campaign creators in an interactive format comprising of a four-minute creative reel summarising the overall marketing campaign followed by a six-minute oral presentation, highlighting significant aspects of the campaign. The presenter also fields questions about the campaign from judges and the audience in a 15-minute Q&A session.

The APPIES Malaysia theme for 2017 is about SHARING!

Both creative and media agencies, and marketing organisations can enter this inaugural instalment of The APPIES in Malaysia by submitting their entries by 6 June 2017.

Campaigns must have run between April 2016 - May 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.

Leading brands like P&G, Mondelez International, Google, IKEA, Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have all won at the APPIES over the years.

So let's raise the game this year and let your campaigns create marketing history!