With a global career spanning more than 28 year across brand, marketing, communications, management consulting and financial Industry, Samir has a wealth of experience across global business and brand strategy, marketing ROI analysis, research, IP management, valuation, corporate communication, PR, global brand management, balanced scorecards, M&A branding, brand architecture, brand governance, etc. Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, brand and business integration and brand architecture & alignment during M&A. Samir was also actively involved with the brand valuation and franchise aspects of the Standard Chartered brand. In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, F&B, telecom, pharma, healthcare, Banking & Finance, airlines, spirits and wines, Health and Beauty, NGOs, etc. Samir is an external speaker, a certified senior PMC, on the advisory committees with government bodies across ASEAN for brand and IP related matters, contributes to teaching and curriculum inputs at management institutes. He has also presented at various brand conferences in Singapore, Malaysia, Vietnam, Thailand, Indonesia, Australia, Myanma and Hong Kong. In the past 12 months, Samir has been driving brand & marketing ROI, Brand Governance, Customer segmentation and business acceleration strategies for B2B and B2C segments alike for large multinationals, local corporates and the SMEs across industry and consumer segments in south East Asia.