Spencer Lee has been Head of Commercial at AirAsia Berhad since 2014. Mr. Lee oversees the entire Malaysia Commercial function and is accountable for its profit and loss. He joined AirAsia in 2006 as a Marketing Manager and moved on to set up the Ancillary Income Department. He served as Head of Marketing at AirAsia Berhad since 2013. He has pioneered a number of projects in AirAsia, especially Ancillary products, and was instrumental in setting up the AirAsia BIG loyalty programme. He also won the best co-brand credit card programme with Citibank, the best use of TV with Media Prima, Social Media and Digital during his marketing period at AirAsia. He has over 14 years of experience in fields that include marketing, advertising, sales, communications, mobile and loyalty programmes.