Eric has over two decades of marketing experience in the IT industry covering Asia Pacific countries and Malaysia. He was a jury for the Malaysian EFFIE Awards (2012 to 2014), presented at Content Marketing Asia Masterclass 2014 Conference, ASLI’s Strategic Forum 2013, 9th Brandfest 2012 Conference, the 2nd & 5th World Chinese Economic Forum, Atlas Copco’s WW Senior Management meeting on Client Centricity and PIKOM’s Leadership Summit. He shares, “In today’s data-driven marketing approach, great marketing campaigns produces good results. Results that are designed to happened and not by accident or chance.” Noreen Sabrina Head of Brand Communications - Malaysia Digital Economy Corporation (MDEC) In her role as Head of Brand Communications for Malaysia Digital Economy Corporation (MDEC), Noreen drives the corporate brand positioning and MDEC experience through promotion, advertising, communications and events. This entails promoting both technology industry initiatives to enhance the nation’s digital economy and advocating Malaysians to adopt the digital ecosystem as the way to a better future Philip Whittaker, Group CMO of Themed Attractions & Resorts Philip is loving what he is doing as the Group Chief Marketing Officer of Themed Attractions Resorts & Hotels Sdn. Bhd. He has over 20 years’ experience in sports and entertainment marketing, working with leading international brands. Philip has held senior marketing and commercial positions with Themed Attractions and Resorts, Warner Village Theme Parks, Warner Bros., Consumer Products and the Goodwill Games, along with successfully establishing his own marketing agencies.