Ben Mahmud, Head of Retail Marketing, Shell Malaysia Trading

Ben joined Shell Malaysia Trading Sdn Bhd in 1995 as a Non-Fuel Retail (NFR) Engineer and worked in a number of roles in Malaysia, New Zealand and Australia. He has extensive experience in the petrol retail industry, especially category management for motor oils and convenience retail. At the end of 2010, Ben took on the role of Cluster NFR Manager for Malaysia, Singapore, Hong Kong and Brunei, and led a team of professional category managers drive the growth for the NFR business. He is now the Head of Retail Marketing for Malaysia