The highly acclaimed APPIES - the annual festival showcasing the best ideas in marketing across Asia - is back with its third Malaysian edition.
APPIES Malaysia is an annual festival of the best marketing ideas, held over two days and organised by MARKETING magazine on April 16th & 17th, 2018 at the Eastin Hotel.
What also sets The APPIES apart from other events is that each featured campaign is presented Live by the brand marketers and campaign creators themselves before a panel of judges and an industry audience.
Known as the "TED of Marketing", campaigns are presented in an interactive format comprising of a four-minute creative reel summary, followed by a six-minute oral presentation highlighting significant aspects of the campaign. Then the presenter fields questions from the judges and audience in a 15-minute Q&A session.
Campaigns must have run between June 2017 - March 2018 in any of these 6 categories - Consumer Durables, Consumer Services, Food and Beverage, Non-food FMCG, Business Services, and Government, Cultural, Social and Environmental campaigns.
Both creative, media and marketing organisations can submit their entries by 23 March 2018.
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